范奕瑾
腾讯网络媒体事业群策划交付部总经理
2016-10-25 09:50
范奕瑾（Kiki Fan）现任腾讯网络媒体事业群策划交付部总经理，负责整合腾讯全平台的产品资源，挖掘大数据，洞察行业策略，丰富传播Tencent MIND（腾讯智慧）的数字营销方法论，通过策略创新为广告主提供完善的数字营销解决方法。
范奕瑾曾就职于尼尔森（2002年至2016年3月），出任尼尔森中国区总经理一职，累计了丰富而宝贵的行业经验，是消费者研究、媒介研究及零售市场洞察的专家，她深入的行业洞察和极高的商业敏锐度帮助国内外众多知名品牌实现了企业发展。14年来她始终专注于行业趋势的洞察分析，积累了大量有关中国各行业的发展资讯，对于行业动态及市场策略有着深入见解，多次被邀请担任相关论坛的演讲嘉宾。
Kiki Fan
General Manager of Planning & Implementation Department
Kiki Fan is General Manager of Planning & Implementation Department in Tencent, She is responsible for the integration of product resources, insight into industry strategy with big data, and providing digital marketing solution through Tencent MIND.
Kiki worked in Nielsen from 2002 to Mar 2016, as Managing Director of Nielsen China, consistently gaining praise for Consumer, Media and Retail expertise as well as close client engagement. Kiki’s extensive market knowledge, deep insights and business acumen have translated into significant growth for countless local and multinational companies. As an invaluable asset for organizations looking to win in China, Kiki is frequently invited to speak at relevant forums and events.
